Iris
See how it works

Watch your website get made.

Describe your business in a sentence. Iris designs every page, writes it, builds it and tests it in a real browser. Then the site is yours, code and all.

Describe your website

For example: Moth & Needle, a small listening bar in Glasgow with a wall of records, natural wine and live jazz every Thursday.

Nothing is built until you confirm Draft the brief

A Windows appFree on your own PCIris Cloud from $19 a month

Iris asking "Pick your direction": three named looks for Moth & Needle, Night Waves shown first with its fonts, colours, art, motion and layout, and a Build in this direction buttonIris asking "Pick your direction": three named looks for Moth & Needle, Night Waves shown first with its fonts, colours, art, motion and layout, and a Build in this direction button
The finished Moth & Needle site in Iris: ready to review, a page score of 8.8, four pages and the quality report summaryThe finished Moth & Needle site in Iris: ready to review, a page score of 8.8, four pages and the quality report summary
The Iris editor with the Moth & Needle home page open: the headline "Lamp on. Needle down." is selected and its words are being edited in the side panelThe Iris editor with the Moth & Needle home page open: the headline "Lamp on. Needle down." is selected and its words are being edited in the side panel

Why Iris

Costs less. Does more. Gets checked.

Most website builders make you choose between a cheap site, a flexible one and a good one. Iris was built so you don't have to pick.

Costs less

$0 to build on your own PC, as many sites as you like
  • No graphics card? Iris Cloud starts at $19 a month, or $8 for a single site with no subscription.
  • We don't charge you rent to keep a site online. It goes on your own Netlify, Vercel or Cloudflare Pages account, all with free plans.
  • Changing words, photos, colours, sections and pages in the editor uses no AI, so it costs nothing.
  • Unused credits roll over for three months.

One site, first year: $0 to $19 here, $192 to $250 elsewhere

Does more

694 design choices, each with a preview, across 32 settings
  • 22 kinds of website, from an online store to a wedding, each with the pages it needs.
  • A store, bookings, memberships, tickets, downloads and a blog, ready to switch on.
  • 30 languages, a launch kit, a phone app for you and an AI assistant that answers your visitors.
  • Works with 49 services you may already use, from Stripe and Shopify to Mailchimp and Google Calendar.

Everything it can do

Gets checked

7 screen sizes every page is opened at, clicked through and measured
  • What's broken gets repaired before you see it, up to two rounds, page by page.
  • A design reviewer looks at every page, and you can see which of your design choices were actually built.
  • Words over photos and art are kept readable, and long headlines are fitted so the buttons stay on the first screen.
  • Accessibility checks against WCAG 2.2 AA, plus a quality report you can hand to a client.

How the checks work

01 The brief

Say it the way you'd say it to a friend.

No forms to wrestle with. Type a sentence and Iris drafts the whole brief: who the site is for, what pages it needs, how it should feel. You check every line before anything is built, and your prices and opening hours are used exactly as you write them.

Iris showing the brief it drafted for Moth & Needle: website type, name, kind of business, what it does, who it is for, the main call to action and its brand characterIris showing the brief it drafted for Moth & Needle: website type, name, kind of business, what it does, who it is for, the main call to action and its brand character
Iris Home, "What are we building today?", with one sentence about Moth & Needle typed into the box and a Draft the brief buttonIris Home, "What are we building today?", with one sentence about Moth & Needle typed into the box and a Draft the brief button

02 The look

Three directions. Pick one.

You don't get a template with your logo dropped in. Before a page is written, Iris shows you three properly different looks, with your name set in the real fonts, colours, art and motion. Pick one, ask for more, or let it carry on with its favourite.

Pick your direction: three named looks for Moth & Needle with the one Iris recommends, and direction 1, Night Waves, shown with its fonts, colours, art, motion and layoutPick your direction: three named looks for Moth & Needle with the one Iris recommends, and direction 1, Night Waves, shown with its fonts, colours, art, motion and layout
36starting styles, from cinematic and dark to Memphis pop
694design choices across 32 settings, each with a preview
Never twiceAnything you leave to Iris steers away from the looks of your recent sites

03 The build

No spinner. Watch every page arrive.

The home page shows up first, then the rest, each one as it's finished. A running log tells you what Iris is doing and what it has already checked. On Iris Cloud, several pages are written at once: our eight most recent three-page builds took 25 to 58 minutes.

The Iris build view, "Watch your site being made": planning every pageThe Iris build view, "Watch your site being made": planning every page
The Iris build view, "Watch your site being made": writing the header, menu and footerThe Iris build view, "Watch your site being made": writing the header, menu and footer
The Iris build view, "Watch your site being made": writing the pagesThe Iris build view, "Watch your site being made": writing the pages
The Iris build view, "Watch your site being made": each page appears as it is writtenThe Iris build view, "Watch your site being made": each page appears as it is written
The Iris build view, "Watch your site being made": checking every page in a real browserThe Iris build view, "Watch your site being made": checking every page in a real browser
The Iris build view, "Watch your site being made": repairing what the checks foundThe Iris build view, "Watch your site being made": repairing what the checks found
The Iris build view, "Watch your site being made": checked on every screen sizeThe Iris build view, "Watch your site being made": checked on every screen size

04 The checks

Tested like a visitor. Fixed before you look.

Other builders hand you a draft and wish you luck. Iris opens every page in a real browser at seven screen sizes, presses every button, opens every menu and measures what it sees. Anything broken is repaired, and every result goes into the quality report.

The quality report: every check Iris ran in a real browser, passed or needing a fix, with Check again and Download report buttonsThe quality report: every check Iris ran in a real browser, passed or needing a fix, with Check again and Download report buttons
  • 320small phone
  • 360phone, laid out as a real one
  • 375phone
  • 834tablet
  • 1280laptop
  • 1440desktop
  • 1920large monitor

05 The editor

Click any word. Change it. Pay nothing.

Rewrite a headline where it sits, swap a photo, drag sections around, change colours, fonts and spacing across the whole site. These changes go straight into the code with no AI, so they're instant and free. When you do want the AI, it changes only the part you point at.

The Iris editor with the Moth & Needle home page open: the headline "Lamp on. Needle down." is selected and its words are being edited in the side panelThe Iris editor with the Moth & Needle home page open: the headline "Lamp on. Needle down." is selected and its words are being edited in the side panel

Saved with no AI stepWhat the editor says under every text change.

06 After the first draft

The jobs that usually cost extra, done too.

Other versions to compare, more languages, search basics and a launch kit for the day you go live. Elsewhere these are add-ons, plugins or a freelancer. Here they're part of the app.

Not sure about a section? See it, a page or the whole site designed a few different ways. Nothing changes until you pick one, and older versions stay so you can always switch back.

Versions of the whole site, each a complete design you can open in the editor or switch back toVersions of the whole site, each a complete design you can open in the editor or switch back to

07 Yours

Your host. Your code. No hostage.

Most builders keep your site on their servers, so leaving means starting over. Iris doesn't host it at all. Test everything as it will go live, publish in a click, or take the code anywhere you like.

Publish and domains: test the site as it will be published, then publish it to your own hosting accountPublish and domains: test the site as it will be published, then publish it to your own hosting account
  • Your host accountNetlify, Vercel or Cloudflare Pages, all with free plans. Iris adds your domain's records where it can.
  • Download itA ready-to-upload static site, or the full source as a standard Next.js project.
  • Push itSend the source to GitHub or another Git host.
  • Stop paying, keep itCancel and the site stays up, on your account, with your code.

Moving from another builder?

Bring your site with you.

Give Iris the address of the site you have now. It keeps what's worth keeping and builds you something better around it.

  1. It reads your current site. Words, photos, pages and products come across, so you don't retype a thing.
  2. You review what it found. Keep a page's words as they are, or let Iris tighten them up.
  3. You compare before and after with a slider, page by page.
  4. Old links keep working. Redirects from your old addresses are prepared for you.

08 Pricing

Free on your PC. Iris Cloud from $19 a month.

Got a graphics card with 24 GB of memory? Build on your own computer for nothing, forever. No card? Iris Cloud runs the AI in the cloud for you, and yearly plans get two months free.

Iris Free

For anyone with a powerful graphics card.

$0 forever

On your own PC

Unlimited sites, on your graphics card
  • Every feature and design option
  • Browser checks and repairs on every build
  • Edits without AI, free forever
  • Export the code, publish to your own host
  • Needs Windows and a 24 GB graphics card
See how it works
Recommended

Iris Cloud Starter

3 three-page sites a month, or 1 site and about 35 AI edits.

$19 a month

Or $190 a year: 2 months free

100 credits a month · about 3 three-page sites
  • Iris writes and checks your sites on Iris Cloud Standard
  • Pages written 2 at a time
  • Unused credits roll over for 3 months
  • Edits without AI, free forever
  • Cancel online any time
See how it works

Iris Cloud Studio

7 three-page sites a month.

$39 a month

Or $390 a year: 2 months free

220 credits a month · about 7 three-page sites
  • Everything in Starter
  • Pages written 3 at a time
  • For a small business with a few sites
See how it works

Iris Cloud Pro

17 three-page sites a month, for freelancers and agencies.

$89 a month

Or $890 a year: 2 months free

520 credits a month · about 17 three-page sites
  • Everything in Studio
  • Pages written 4 at a time
  • Questions answered first
  • For freelancers and agencies
See how it works

Credits, top-ups and what each thing costs

Made with Iris

4 example sites, each from a short brief.

Built in October 2026 for made-up businesses. No two share a layout, fonts, palette or art.

  • Northlight · Music festival / live events
  • Kiln Theory · Ceramics studio / handmade tableware and craft classes
  • Ember & Oak · Hospitality: wood-fired bakery, pizza bar and natural wine bar
  • Lund & Vale · Architecture

Your site, being made.

Better design, more built in, and a lower bill: free on your own PC, or on Iris Cloud without a graphics card.

See how it worksSee every feature